Introduction to Social Media (Workshop)

Following the success of the first workshop from the feedback of those who attended and request to hold another one by those who could not make it, we will be holding another workshop on introduction to social media... Welcome and pass this along to your friends.

This workshop will introduce you to social media as a concept and all the little details that entail social media. We will train you on the baby steps of getting into social media, walk you through the process of utilizing your social network for business ends, teach you how to choose which platforms are important to you as a brand etc.

During this half day workshop, we will cover:

• The Cluetrain Manifesto – markets are conversations
• What is Social Media?
• Why does/should Social Media matter to you?
• Does Social Media make economic sense to Kenyan Businesses?
• Where and how do you start?
  • Planning
  • Listening
  • Responding
  • Building
• Social Media Platforms – Facebook, Twitter, LinkedIn, Blogs, Forums, Vlogs, Podcasts etc.  
• How you can leverage Social Media for:
  • Marketing
  • Sales
  • Public Relations
  • Reputation Mgt
  • Crisis Mgt
  • Communication
  • Research and Development
  • Community Building
• Social Media statistics you need to pay attention to.
• Case Studies

This workshop will give you direction and actionable information on your social media engagement initiatives.